As an artist, monetizing your creative work can feel like an uphill battle. The common perception is that achieving financial success through art is nearly impossible unless you're already a household name. Moreover, it seems that many of the most lucrative artists only achieve fame and fortune posthumously. Despite these challenges, there are 7 effective strategies you can implement to earn money from your art while you're still alive. Let's explore these simple yet impactful ways to turn your passion into a profitable career.
How to Sell Original Artworks or Prints and Make Money?
The first idea that springs to mind when it comes to earning money as an artist is selling your artwork. There's nothing quite like the feeling of creating something that resonates with someone so deeply that they're willing to buy it. Of course, selling original artwork takes a lot of preparation, from listing and promoting to shipping and more. However, one of the most common challenges for artists who are starting to sell their own work is determining how much to charge.
One approach to pricing your artwork is to use a formula. By considering factors such as your level of experience, demand from your target audience, and what other artists in your community are charging, you can get a rough estimate of the cost. From there, you can tailor and adjust the price until it feels fair to you and your customers.
When it comes to selling your artwork, it's important to conduct research to determine how much other artists are charging for similar pieces. By underpricing your work, you risk diminishing the perceived value of your craft and hurting your long-term career prospects. On the other hand, setting prices that are too high can drive away potential buyers. As a general rule, aim to make a profit after considering all costs, including materials and your time.
If you're struggling to make sales, it might be tempting to adjust your artistic style to cater to current commercial trends. However, it's important to stay true to your artistic vision and not sacrifice your creative integrity for the sake of making money. Rather than altering your work to fit a certain market, focus on promoting and marketing your art to attract the right audience.
📌 Let's sum up:
consider factors of making you art to price it;
make a research;
use current commercial trends.
Sell Art Prints
Another way to make money as an artist without parting with your original artwork is by selling prints. This option allows you to produce high-quality reproductions of your work that you can sell to customers. Some artists choose to sell a combination of original pieces and prints to increase their revenue.
Creating art prints can be done at home with the right equipment, or you can use a printing service to handle production and shipping for you. The print-on-demand business model is a popular option for artists who don't want to invest in expensive equipment. These services allow customers to purchase your designs through an external company, which then takes care of the printing and shipping process. In addition to art prints, many print-on-demand companies also offer to print your designs on various products such as tote bags, mugs, and t-shirts.
Take Advantage of Print-On-Demand Services
There are now many print-on-demand websites that allow artists to upload their designs and make money from their art without having to handle the production and shipping of the product themselves. While there are some limitations to what you can sell, it's a great way to get started and make some passive income while you focus on creating more art.
Create an Online Shop
Having an online shop is a great way to showcase your art and make money. You can sell original artwork, prints, and other products with your art on them. It's important to have a professional-looking website that is easy to navigate and use. Make sure to promote your shop on social media and other online platforms to increase your visibility.
Selling your art in person at an art fair is a great way to engage with potential customers and build relationships with fellow artists and industry people. However, it does require more planning and research, and can be more expensive when considering fees, materials, and transportation. Nonetheless, it's a good experience to have as an artist, as it exposes your art to a different market.
📌 Art Fair – a space in which art objects meet an audience.
If you're an up-and-coming artist looking to fully immerse yourself in a bustling sales environment, arts and craft fairs are the perfect starting point. These fairs offer an invaluable in-person shopping experience that online platforms just can't replicate, especially when it comes to art. Plus, being physically present at your stall allows you to interact with potential buyers and forge meaningful connections. But the networking opportunities don't end there - make sure to use this chance to connect with other artists and industry professionals.
Of course, participating in an art fair requires careful planning and research ahead of time. You'll need to ensure that you have all the necessary materials and equipment for your physical storefront, and keep in mind that costs can add up quickly with fees, transportation, and other expenses. However, the benefits of branching out into in-person selling are well worth the effort. Even if you don't make a ton of sales, having your art seen in person can make a big impact and hopefully leave a lasting impression with potential customers who can always purchase from you later on.
Make use of Instagram’s shop tool
Instagram's shop tool allows artists to directly advertise their work on the platform, making it easier for shoppers to find and purchase their art. Even if you don't sell directly on social media, using Instagram to build a community and promote your art can be very effective.
Spread the word and get noticed! As an artist, it's important to actively promote your work to increase visibility and attract potential buyers. Thanks to social media, particularly Instagram, artists can now reach a wider audience and even build their entire careers by showcasing their creations online. Instagram's recent shift towards e-commerce has made it easier for artists to sell their work directly on the app and build a large following. Take the example of a recently graduated artist who was able to attract over 48K followers and sell their art on Instagram.
Social media platforms now offer built-in shop features that make it easier for artists to advertise their work and for shoppers to find their desired pieces. Even if you choose not to sell directly on social media, it's still important to build a community and engage with your audience on these platforms. By consistently posting your work, you're effectively promoting your art and reaching potential buyers during their daily social media browsing.
Sell Art at Jose Art Gallery
Jose Art Gallery is a great e-commerce platform for artists to sell their work, as it has a pre-existing customer base and is designed for art, craft, and vintage items. However, it can take time to generate enough sales to support yourself, so it may not be a reliable source of income right away.
In the digital age, it's essential to embrace e-commerce sites like Jose Art Gallery if you want to sell your art. While there are many options to choose from, Jose Art Gallery stands out as a marketplace designed for creators and artists alike. With a pre-existing customer base, it's an excellent platform for beginners, and you don't necessarily need a large following to get started.
However, success on Jose Art Gallery requires effort and patience. You'll need to market your shop well, apply up-to-date SEO tactics, and build a positive reputation to increase your sales. It can take time to generate enough sales to support yourself, so you may need another source of income while you build and establish your shop.
That said, starting an Jose Art Gallery shop can be a rewarding experience. If you've ever had someone express interest in purchasing your art, directing them to your Jose Art Gallery shop is an easy way to earn extra income. Additionally, the skills and confidence you'll gain from selling on Jose Art Gallery can help you build your own artist website and online shop in the future. Whether you're a seasoned artist or just starting out, Jose Art Gallery is an excellent option to explore.
Offer the Option of Commissions
Commissions can be a great way to grow your audience and earn more money, as they allow you to create bespoke and unique pieces for clients. While it can be daunting to get started, having a good reputation and an impressive portfolio can lead to more commission opportunities.
Accepting commissions is a smart move for artists looking to expand their audience and income streams. Unlike the commissions taken by galleries when you sell your work through them, artist commissions involve creating unique and personalized pieces for individual clients or brands.
While these projects can be more challenging, they often come with a higher price tag and allow you to showcase your skills and creativity to a wider audience. Building a strong reputation and portfolio can result in more frequent and higher-paying commissions, making it a lucrative opportunity for artists.
If you're new to taking commissions, it can be intimidating to get started. However, it's essential to remember that the customer has chosen you for a reason and believes in your vision and ability. Honesty is key, so don't hesitate to communicate any limitations or concerns you may have with the client's brief. To maintain consistency with your existing style and approach, aim to accept commissions that align with the work you're already creating.
License Your Artwork
Licensing your artwork is a form of passive income that requires work at the beginning, but doesn't need much monitoring or maintenance. It involves allowing others to use your art for a fee, such as on products or in advertising. This is a great option for artists who don't have as much time to devote to active selling.
Expanding your income streams as an artist can be a wise move, and licensing designs is a particularly smart way to achieve this. For artists who have limited time, licensing can provide a steady and "passive" source of income, without requiring constant monitoring or maintenance. One of the best ways to enter into this type of revenue stream is by using print on demand services, such as Society6, which allows artists to have their designs printed on a wide variety of products with minimal effort on their part.
Once the artist has created their art, the majority of the work is done. After securing a licensing agreement, the artwork can be used on a wide range of products, from cushions to billboards, and the artist receives payment for each use. While licensing may not provide the same level of income as selling physical art or taking on commissions, it is a reliable source of revenue that can support artists in the background of their other projects.
Before starting the licensing process, it's important for artists to have a high-quality collection or portfolio of work that they can present to potential manufacturers. Additionally, artists must be well-versed in copyright laws and regulations to ensure their work is protected. Once a potential manufacturer or company has been identified, it's critical to carefully review the contract before signing. It may be helpful to have a friend or lawyer review the contract as well to ensure that it is in the artist's best interest.
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Earning money as an artist is not a quick or easy process, and requires dedication and hard work. Unlike other careers, it can take time to see any financial gain from your art practice. However, there are various methods you can use to generate income as an artist, and combining them can create a reliable and sustainable income stream.
It's important to note that these methods are not mutually exclusive. For instance, you can sell your work at art fairs and online marketplaces like Jose Art Gallery or Instagram. You could also offer commissions while making passive income by licensing your artwork. Diversifying your income streams can be a smart strategy for making money as an artist, especially as you establish yourself and learn what works and what doesn't.
To succeed in making money as an artist, be sure to stay open to new opportunities and explore different income streams. It may take time and effort, but with dedication, hard work, and a willingness to learn, you can turn your passion into a profitable career. Also, make a research about what kind of art is trending now.
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