How to Create a High-Quality Video of Your Artwork
Why Is Shooting Art So Important For Sales Increase
Do you want your talent to be widely recognized, seen and trusted? Are you willing to have more artwork sold? Simple questions but the answers require consistently improved actions. Living in the era of the internet and social media makes the goals mentioned above quite easy to achieve. Be ready to commit to discipline and prepare for the filming process. Apart from posting regularly, it’s also crucial what and where exactly you post, how the content is created, does it express the true beauty of your art? Does it uncover the main idea? Is the result “tasty” enough for the customer to watch?
Important Tips For the Videos to Go Viral
Shooting videos of your paintings or sculptures is as important as taking high-quality pictures. Let’s get deeper into this topic and figure out some main aspects to be taken into consideration while filming:
- Provide proper equipment. There are various camera models for micro-shooting videos nowadays. But technologies are so perfectly developed, that you can actually use your smartphone and achieve amazing results. Just make sure you choose a proper phone holder so it is reliably fixed and does not slide. To fulfill this, a tripod adapter may be needed as well for your specific phone model. So the viewer will be fully engaged in the video and unbothered by anything else.
It goes without saying, the light should be bright enough and directed straight to your canvas. Whether it’s a natural light, a portable source, or a daylighting lamp – the work process or your product should be very well seen. Do not place it behind your work. In case of using shiny materials (like crayons), another lighting source may be necessary to add. Besides, you can overlay a voiceover later or record your work description while filming (it’s advised to use good earphones or a microphone for a nice sound quality). Background music is another suitable solution for this purpose.
The next important step is to check whether your camera or a phone have been charged enough for shooting the whole process. To avoid disappointment of partially-recorded videos, just keep your device plugged in, so you can focus on the artwork itself and skip the low battery concern.
Last but not least – check the storage availability. Make sure you have free space for a video file.
2. Choose a plot. There are so many trends and ideas you can apply to your video creation. The first thing to figure out is the format and length of the video needed. It depends on where exactly you want to post it. You can also record the whole process and edit it later.
The Shooting Ideas For Your Consideration
Do you need an inspiration? Here are some of the most popular ways to film the video:
- Show your work process step-by-step. People enjoy watching the creation itself. The trend is called ASMR. Make it fun, show a few layers of work. Try to keep dynamics interesting to provoke curiosity. Just record the painting process section-by-section or touch-by-touch. Work naturally, don’t do any fast moves. Increasing the playback speed may be a good idea afterward (timelapse). This is a kind of visual meditation for the eye of the observer. The viewer connects to your work even before seeing the result of it, isn’t it a nice way to get acquainted with your style? But why are such videos so popular? The answer is simple. The human brain releases dopamine while watching processes to be completed. So it becomes quite fun and very much addictive.
- Tell the story behind the artwork. Film it at the gallery when exhibited or at your studio – this way the video gains a creative professional atmosphere. So your client feels like watching a short movie containing the vibes of locations, visitors, models for the portraits, etc..
- Make a micro-shooting by showing your canvas in detail. It’s recommended to do it with the stabilizer of movement. So you don’t get a “hand-shaking” scene. Move slowly from left to right, pause at the most interesting places of the canvas. Let the client observe the volume.
- Create a slideshow of your collection. Choose the artwork you want to show and edit the video in a sliding way. If you prefer this kind of video, the client gets a chance to watch a “mini-exhibition” online. Just pick the best works of the exact collection.
Feel free to choose the type of the video which suits your creative vision best. Take time to unveil your talents professionally.
Start Today to Accelerate Results
As soon as compatibility at the art market is high, placing a video will definitely improve the SEO visibility of your page. Besides, it will gain a more attractive look at the website. This is the easy way to stand out among others. The attention of the visitors will be drawn to your profile. The understanding of the individual expression will be deeper.
The process of video downloading is quite simple. If you need any assistance while downloading videos to the website — contact us for more details any time. But make sure to check our guide first. This could be helpful.
Our platform is developed thoroughly up to an artist’s essential demands. You’re welcome to use all the potential of joseartgallery.com for successful sales and recognition. Start today.
