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WHAT SHOULD AN ARTIST DO IN THE INTERNET ERA?

29.10.2018 | 12:17
WHAT SHOULD AN ARTIST DO IN THE INTERNET ERA?

No doubt the Internet makes life easier. Social networks provide you with ample opportunities not only to show your art to the world, but also to sell paintings on the Internet and find a buyer for your artworks. But first you have to work a little on the new opportunities you have obtained.

It is very important to competently create an attractive page and online profile. Your profile is your face on the Internet. The information in it should be complete, relevant and regularly updated. Visitors of the profile or page should not spend much time to find out what you do and what you offer. Regardless of where and how people learn about you and your art − in the virtual or in the real world − the first thing they do to find out more about you is surf the Internet and social networks in search of your profile.

Do not forget to create posts regularly. Your readers should expect new posts fr om you and eagerly read them.

When your page is already created, regularly filled and updated, do not expect thousands of ☺ very soon. However, with the right approach you can expect that you will certainly be noticed.

There are many nuances that are important to consider. Such little things as liking, commenting on posts and other aspects of online activities seem so unessential at first sight. Nonetheless they cannot be neglected as this can increase the number of your online friends and subscribers. If your page, website or blog is not filled, outdated or inconveniently navigated, of course your business will not be a great success. Make operating your materials comfortable. If you expect to sell your paintings, their images must be of good quality and accompanied by clear and concise explanations. The more comfortable and professional the Internet resource is, the more favorable impression you will make on visitors, and the more views you will receive.

Learn how to leave hashtags. Once you have posted an artwork, mark it with hashtags. So your artwork will quickly find those who are looking for something purposefully. In Instagram, for example, there is a service that shows the number of posts that are similar to the hashtag you left.

By no means should the reader of your page think that you only want to sell you paintings wholesale and retail. In this case, your posts will stop responding. People feel when their precious attention is wasted on advertising posts, and they lose interest in a friend who touts something online.

In the online profile in social networks, you are first and foremost an individual, with your interests, tastes, and views. Yes, you sell your artworks, but occasionally and not purposefully. Therefore, in the profile, express your thoughts, share opinions on various issues that concern you and cause your interest offline: about politics, weather, music. Your friends and subscribers must see that you are a living and normal person, who communicates with ordinary, living people, rather than customers with wallets in their hands. After all, you are not here solely for the sake of advertising and earnings.

It can appear effective if you provoke interest in your work, sometimes posting photographs of you working on the new artwork/project. You can also sometimes upload your old artworks not only to albums, but also to your own updates.

It is important to “keep abreast of the times”. You can, for example, in a manner inherent in a creative person, respond to current domestic or global events with a relevant art.

Check the statistics of visits to your page, the number of likes, reposts and new subscribers. The more there are, the more known you will be.

Do not be afraid to join thematic communities in social networks, be active in them. Communities of art lovers attract more readers than individual pages of artists. The synergy effect works there: as you unite efforts with colleagues, you receive more chances to sell paintings. It is easier for a potential buyer to find a community or a group on a social network than to seek out pages of individual artists. Be active in them, comment on posts and leave your posts. Make sure your messages are grammatically correct and your page is filled.

Do not neglect the opportunity to create your website, wh ere your creativity will be presented more circumstantially and brightly than in social networks. It's great when there is a link to it in your profile in social networks, and it is ideal when the website has an English version.

Let the visitors of your profile/page/website contact you easily. Provide your contact information. Be ready for online communication, and always be ready to talk about you and your work.

And of course, do not forget that the main thing for an artist is to retain identity, make your work recognizable and original, search for your unique language and style.
The staff of the online Jose Art Gallery will always teach you to sell paintings on the Internet. Its experts will be reliable pilots for you in the turbulent and often muddy waters of the world wide web.

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